Search Engine Optimization is an act of altering a web site so that it does well in the organic, crawler-based listings of search engines. If we define simpler it is the process of optimizing website to get better results in search engines. We divide our whole SEO process in 3 steps:
- Keyword Analysis
- On-site Optimization
- Off-Site Optimization
A) Keyword Analysis
We analyze the site for keywords, manually and using tools both ways. First of all we understand and analyze business model of the website then do competitive analysis, and identify best selling related keywords and key phrases. After analyzing we discuss it with our clients (you), and with combine discussion select relevant keywords for first iteration, which expected to ultimately give us the relevant traffic. And finalize site targeted keywords for SEO. [This process repeats as we do keywords revision analysis each month again, to make sure our site is grooming in right direction]
B) Onsite optimization
This includes Meta tags, sitemaps, content updation, some off content hidden fields updation in the site. We can either do it ourself or can provide a list of exact changes to your site developers [Incase you have separate coding partners].
C) Offsite Optimization
This is a major ongoing activity of search engine optimization, we do link building for analyzed keywords (or key phrases) for specific web pages, using many technique and ways like
- Articles Writting and Submission
- Blogging
- Content Publishing Sites (like hubpages, vox, squidoo, ehow...)
- Blog Commenting
- Directories Listing
- Book Marking
- Press Releases
- Link Exchange (with other webmasters, 2-way or 3-way)
- Social Media Sites link building
This is a continuous work and takes few months to show better result.
I believe you understand that SEO is a continuous task, so we work on it monthly basis (with yearly or half yearly contracts). Can also discuss if you want it for some specific time or tasks, in that case each task to be done will be discussed.
Provide weekly updates on the progress with site rankings/results on targeted keywords and phrases.
Review our SEO profile (clik here).
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